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How to Get Approved for Walmart Marketplace in 2026 – Complete Seller Guide
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Learn how to get approved for Walmart Marketplace step-by-step. Discover the requirements, application process, and tips to increase your approval chances in 2026.
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Get Approved for Walmart Marketplace
How to Get Approved for Walmart Marketplace (Step-by-Step Guide)
Selling on Walmart Marketplace is a great opportunity for online sellers who want to reach millions of customers. As one of the largest eCommerce platforms in the world, Walmart allows third-party sellers to list their products alongside Walmart’s own inventory.
However, unlike many marketplaces, Walmart has a strict approval process. In this guide, you will learn how to get approved for Walmart Marketplace and increase your chances of acceptance.
Why Sell on Walmart Marketplace?
Before applying, it’s important to understand why sellers want to join Walmart Marketplace.
Key Benefits
• Access to millions of active customers
• Less competition compared to Amazon
• No monthly seller fee
• High trust and brand reputation
• Opportunity to scale your eCommerce business
For many sellers, Walmart is the second most profitable marketplace after Amazon.
Walmart Marketplace Requirements
Walmart only approves serious and professional sellers. You must meet several requirements before applying.
1. Registered Business
You need a legitimate business entity, such as:
• LLC
• Corporation
• Registered business in your country
Sole proprietors may face difficulty getting approved.
2. Tax Identification Number
You must provide a valid business tax ID, such as:
• EIN (US sellers)
• Business tax registration (international sellers)
This helps Walmart verify your business.
3. Proven eCommerce Experience
Walmart prefers sellers who already sell on platforms like:
Having an established sales history increases your approval chances.
4. Fast Shipping & Order Fulfillment
Walmart prioritizes sellers who can provide:
• Fast shipping
• Reliable order fulfillment
• Excellent customer service
Many sellers use Walmart Fulfillment Services to meet these standards.
5. High-Quality Products
Walmart does not approve sellers who:
• Sell counterfeit products
• Offer low-quality items
• Have poor customer reviews
Your catalog should include branded or high-quality private label products.
Step-by-Step Walmart Marketplace Application Process
Follow these steps to apply for Walmart Marketplace.
Step 1: Visit the Walmart Marketplace Application Page
Go to the official application page:
👉 https://marketplace.walmart.com
Click “Apply Now” to start the seller application.
Step 2: Create Your Seller Account
Provide the following details:
• Business name
• Business address
• Contact information
• Tax identification number
Make sure all details match your business documents.
Step 3: Submit Business Verification
Walmart may request:
• Business registration documents
• Tax verification
• Identity verification
This helps confirm your business legitimacy.
Step 4: Wait for Approval
The review process usually takes 1–2 weeks, but sometimes longer.
Walmart reviews:
• Your marketplace experience
• Product catalog
• Business reputation
If approved, you will receive an email to activate your seller account.
Tips to Increase Your Walmart Approval Chances
Many sellers get rejected because they don’t prepare properly. Use these tips to improve your chances.
1. Build a Professional Website
Having a professional store on Shopify or another platform shows that you are a serious seller.
2. Show Marketplace Experience
Include links to your existing stores on:
• Amazon
• eBay
A strong sales history improves credibility.
3. Offer Unique Products
Walmart prefers sellers who offer:
• Private label products
• High-quality branded items
• Unique product catalogs
Avoid selling generic items with heavy competition.
4. Maintain Excellent Seller Metrics
Your approval chances increase if you have:
• High customer ratings
• Low return rates
• Fast shipping performance
What Happens After Approval?
Once approved, you can:
• Upload your product listings
• Manage inventory
• Set pricing
• Start receiving orders
You can also use Walmart Seller Center to manage your store and track performance.
Common Reasons Walmart Rejects Applications
Here are some common reasons applications get rejected:
• No eCommerce experience
• Incomplete application
• Poor marketplace reputation
• Low-quality product catalog
If rejected, you can reapply after improving your business profile.
Final Thoughts
Getting approved for Walmart Marketplace can significantly grow your eCommerce business. Although the application process is selective, sellers with a registered business, marketplace experience, and quality products have a strong chance of approval.
Prepare your business properly, submit a complete application, and you’ll be one step closer to selling on one of the world’s biggest marketplaces.